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Edgewiseedgewise
Press · Media · Partners

Edgewise press kit

Everything a journalist, partner, or analyst needs to write about Edgewise — copy-paste boilerplate, founder bio, a live fact sheet, high-resolution brand assets, and a direct line to the founder.

Fact sheet

Live from production.
CompanyEdgewise
CategorySports analytics SaaS
Founded2025
HQAustralia
Websiteedge-wise.org
Regulatory postureNon-wagering · IGA 2001 (Cth) compliant
Total picks logged
Win rate (settled)
Brier score
Odds snapshots captured
Bookmakers tracked (24h)
True CLV (closed picks)Warming up

Boilerplate copy

Short (50 words)

Edgewise is a proof-first sports analytics platform for the Australian market. Every model recommendation is cryptographically timestamped and publicly auditable — no cherry-picking, no back-test fantasy. Edgewise sells probability models and analytics, not wagers.

Long (100 words)

Edgewise is building the Bloomberg Terminal for Australian sports betting markets. Live edge scanner, Poisson and Monte Carlo win-probability models, Kelly staking, line-movement intelligence, and an immutable model audit trail — every pick the system surfaces is hashed and reconciled against the actual final score, so the full track record is publicly verifiable. Structurally non-wagering under the Interactive Gambling Act 2001 (Cth): Edgewise sells analytics, accepts no bets, and offers no inducements. Founded 2025, based in Australia.

Founder bio

Founder, Edgewise

Australia-based product engineer turned founder. Built Edgewise after watching every "tipster" service quietly delete losing bets — and realising the only thing that would actually move the needle was a track record that couldn't be edited. Edgewise is the result: every pick hashed at the moment it appears, every outcome reconciled in public, every model graded in the open.

Brand assets

Brand colours
Background#0B0F14
Edgewise blue#3B82F6
Positive#22C55E
Negative#EF4444

Typography: Inter (body), tabular numerals for all metrics.

Pre-approved founder quotes

Free to use, attribution: Founder, Edgewise.

"The reason Australians lose $25 billion a year is not bad luck — it's that nobody has ever been forced to show their working. Edgewise shows ours, every pick, every week, forever."

"We don't accept wagers. We sell the maths. That single distinction sidesteps the entire regulatory wall the industry hides behind."

"A track record you can't edit is the only marketing that compounds. Everything else is a screenshot."

Press contact

Direct line for press, partnerships, and diligence: edge-wise.org/contact. Replies within one business day.